An international group exhibition featuring six room-filling installations by six artists, addressing global issues through collective experiences, local ecosystems, and non-Western perspectives.
NEW WAVE: Future Voices in Art
Client
DAR Cultural Agency & Stedelijk Museum Schiedam
Project
New Wave Exhibition
Services
Visual Identity
Art Direction
Campaign Design
Exhibition Lettering
Motion Design
Year
2024
NEW WAVE: Future Voices in Art (22 June—3 November 2024) is an international group exhibition by Stedelijk Museum Schiedam and DAR Cultural Agency, curated by Zineb Seghrouchni. It features six room-filling installations by The Nest, Nifemi Marcus-Bello, Marga Weimans, Ameneh Solati, Yuro Moniz, and Elejandro Martinez.
DAR invited us to design the visual identity for both the campaign and the exhibition.
One important aspect in the brief was the challenge to create one piece of artwork that would convey the idea of a group exhibition, showing not just one or two works, but of all six artists. The solution we came up with is a visualisation of the ‘ripple effect’ that ones ecosystem has on their local life and work (and vice-versa); simultaneously it unifies six artists in one single campaign image.
The exhibition was located at the Stedelijk Museum Schiedam, therefore we have used their visual identity as a basis, while communicating clearly in the footer that this is a collaboration with DAR Cultural Agency, who curated the exhibition. Furthermore to emphasize the collaboration, we introduced an outspoken, fitting typeface for the main title (‘New Wave’) and headers in the exhibition.
Deliverables
Exhibition Lettering (A, B, C Texts)
Exhibition Lettering Manual
Peperbus Mupi Poster
Digital Motion Mupi
Posters
Flyer
Social Media Animated Poster
Digital Banners
Adverts
Credits
Exhibition Concept: DAR Cultural Agency i.c.w. Stedelijk Museum Schiedam
Curation: Zineb Seghrouchni (DAR)
Art direction & design: Hamid Sallali
Motion Concept: Hamid Sallali
Motion: Daniel Maarleveld